While deciding whether to produce “House of Cards”, whereby 26 episodes cost $100 million in production, Netflix decided that it was more intelligent to use data analytics to determine which fan bases its new drama should target. What sort of cloud services aid in discovering data insights and building personalized assistance features for customers? For one, Netflix uses Amazon RDS and DynamoDB, which provide the structural organization that these are cloud services that helps to build, develop and deploy custom machine learning models for each organization based on its unique goals and work environments. Data analytics and personalized customer assistance (PCA) features are actually the largest areas of innovation on the cloud for organizations, up till 2019 (Source: InsideBigData, Google Cloud, IBM). It helps management avoid making assumptions about customers, which may be misinterpreted by the customer as apathy. This alone makes it substantially easier to train machine learning models and neural networks for data insights and pattern recognition.Īnalyzing customer data creates customer insights for any organization. Furthermore, cloud providers possess one more advantage over non-cloud AI: their extensive global network of data centers are in the better position to process the massive amount of data being generated all over the world. Currently, it is rather difficult for on-premise hardware to match the processing power of the accelerator hardware residing in the worldwide data centers of cloud providers (Source: Gartner, The Google Guys). An accelerator is a class of microprocessor or system that is designed to provide hardware acceleration for AI applications such as neural networks, computer vision and machine learning. Cloud computing contributed an innovative breakthrough of accelerators for AI software. The cloud is an enabling technology for AI to mine and analyze data for deeply embedded insights. Relational Database Service (RDS), DynamoDB In order to understand this better, let us illustrate how Netflix utilized cloud services to reach its level of success today.Īmazon Web Services used by Netflix Service Typeĭatabase (essential prerequisite for data analytics) This is to solidify a competitive advantage by examining the lessons learned and best practises developed along the way. Regardless of whichever industry one’s company belongs to (finance, retail or real estate), it is always advisable to understand the technology that other corporations are adopting. It utilizes computing resources of cloud providers, such as their data centers, instead of having the organization build their own local infrastructure. This article will address how cloud computing can possibly help organizations adopt efficient technologies and also improve productivity.Ĭloud computing refers to computing on a network of remote servers accessible over the web, in order to store, manage, and process data. Organizations are constantly looking for new technologies such as cloud computing to meet their goals strategically and to drive business value.
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It is said that the world evolves at the speed of technological evolution. Taking action without planning is the noise before defeat.” – Sun Tzu, The Art of War “Planning without taking action is the slowest route to victory.
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